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When web developers talk about web design, they mainly focus on the user experience facet. This includes its layout, appearance, and responsiveness. How a website is designed is essential since it is the first impression to the target audience. It is, therefore, worth a great deal of investment to ensure that the design incorporated in your website is one that serves your audience’s needs. Here is why having a responsive website is critical to your digital marketing presence.

What is a Responsive Website Design?

As the name suggests, a responsive website design is a developmental approach that diversifies user experience and contrives the website so that it responds to the distinct behavior of the end-user. Whether users opt to use a desktop, laptop, or mobile phone, the website’s components fit perfectly on the different screen sizes.

How Responsive Website Design Works

From a technical perspective, a responsive website design work by use of percentages. A web page’s components, such as texts and images, are assigned ratios and proportions that give the user a suitable experience on different screen sizes. Regarding the size of the screen, resolution, color capacity, and other device features, it utilizes JavaScript and Cascading Style Sheets (CSS) to serve different style properties associated with responsive website design.

Importance of Responsive Web Design

The population accessing the internet through mobile devices rather than desktop computers has dramatically increased over the past decade. Statistics show that as of November 2020, the website traffic generated by mobile devices (tablets excluded) was 50.81% of the total traffic generated worldwide.

This insight has called for web developers and website owners to consider adopting designs that will allow mobile device users to access their websites as desktop users conveniently. This shift to responsive web design is necessary to increase the website audience and, consequently, increase the conversions.

Top Reasons Why Responsive Web Design is Important

  1. It is User Friendly and Ensures Easy Accessibility – The most integral feature of responsive web designs is their ability to be accessed from individual devices. This renders it user-friendly since one can access the same website or webpage from many devices. For e-commerce websites, this increases total sales significantly, given that users can conveniently make purchases from different devices.
  2. Easy and Quick Website Update – A responsive design enables you to make updates or changes to a single version of the website, and changes are reflected in all screen sizes. It has been observed to be time-saving and cuts cost since the load of work is notably reduced, and the need to have different website versions (for small-sized screens and large ones) is eliminated.
  3. Enables Sharing of Your Links by Users – When a user shares a link to your website from a laptop to a user with a smartphone, a responsive web design is possible. If the website is not responsive, a shared desktop user link would be useless to the mobile phone user. This too plays a critical role in increasing the website’s audience.
  4. Promotes Search Engine Optimization (SEO) – With improving technology and digitization, search engines can now link mobile phone websites and desktop ones. Search engines mostly rank responsive web designs higher in their pages.
  5. The Mobile Segment – This is one of the most significant benefits of using a responsive website design. The method enables you to create a mobile segment from which you can view all the traffic generated by your website. Traffic statistics are essential in monitoring website performance and getting insights on what strategies will maximize traffic.

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