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Your Social Media Checklist

Your Social Media Checklist

Social media is a great way to take control of the conversation and engage with your audience. Being present on social media will help your brand gain more insight into your target audience and what is and isn’t working. However, it can be overwhelming to decide how to effectively utilize social media to get the most out of your time. Should you be using hashtags? Do you need a strategy? How often should you be posting? Should you be focusing...

3 Metrics to Monitor in Google Analytics

3 Metrics to Monitor in Google Analytics

Every time someone clicks, scrolls, or interacts with your website in any way, Google Analytics catalogs data for you about their behavior, painting a picture of how people are using your website. You certainly don’t want all this valuable information to go to waste. Tracking even just a few metrics through Google Analytics can go a long way. You’ll discover invaluable insights about what’s working about your website (and what isn’t), helping...

How a Website Relates to Your Digital Marketing Strategy

How a Website Relates to Your Digital Marketing Strategy

Digital marketing utilizes your business’s online presence to promote your products or services. At Kevin Brown Design, we believe in a strategic marketing approach to take sites beyond beautiful design. With this strategy, we help you convert more visitors into leads and more leads to sales, ultimately increasing your profits. What Is a Digital Marketing Strategy Your digital marketing strategy is the guidebook for how you promote your brand...

5 Reasons Why A Responsive Website Design is Important

5 Reasons Why A Responsive Website Design is Important

When web developers talk about web design, they mainly focus on the user experience facet. This includes its layout, appearance, and responsiveness. How a website is designed is essential since it is the first impression to the target audience. It is, therefore, worth a great deal of investment to ensure that the design incorporated in your website is one that serves your audience’s needs. Here is why having a responsive website is critical to...